We would begin by focusing on our three primary user groups: owners of small and medium-sized businesses, the average person, and those who use cryptocurrencies. The typical individual makes up the vast majority of our target market (56%). Those are the individuals who care about the security of their private communications, files, and images. Additionally, with 29% of our potential customers, we are targeting one of the fastest growing segments of consumers: cryptocurrency users. Finally, the third segment of our target market (15%) is comprised of small and medium-sized business owners that are getting increasingly concerned about cyber attacks and other forms of communication security breach.